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“The Spirit of Adventure” new advertising campaign represents a milestone for Cutty Sark Scotch Whisky, and confirms its strategic ambition to pursue its international conquest and recruit the next generation of Scotch drinkers. The script depicts the famous eponymous three-masts, sailing on a rough sea to the rhythm of an epic music. This campaign, an […]

LABEL 5 Scotch Whisky introduces its first Single Grain, distilled in the brand’s fully-owned grain distillery and matured in first fill ex-Bourbon casks. LABEL 5 Bourbon Barrel offers a smooth and qualitative Single Grain. The ageing in first-fill ex-Bourbon casks brings elegant flavours of vanilla and oak with subtle fruity notes. This Scotch Whisky is […]

THE CORE PRODUCT FROM THE LABEL 5 RANGE EVOLVES TOWARDS MORE MODERNITY Top 10 Scotch Whisky LABEL 5 updates the design of its top reference. The new Classic Black label gains modernity and impact, with a brand identity that stands out and reassuring elements such as the LABEL 5 coat of arms, the Scottish origin […]

Top 10 Scotch Whisky LABEL 5 reveals its new breakthrough limited edition inspired by urban street art at Prowein trade fair LABEL 5 continues its « The Power of 5 World Tour ». Last year five renowned street artists created five graffiti artworks related to the number 5, in key cities around the world -London, […]

Edrington and La Martiniquaise-Bardinet agree a new future for the iconic Cutty Sark Scotch Whisky under La Martiniquaise ownership Edrington and La Martiniquaise-Bardinet are pleased to announce that they have concluded an agreement on the sale of the Cutty Sark Scotch Whisky brand. Cutty Sark Scotch Whisky was launched in 1923 and is one of […]

LABEL 5 FOLLOWERS WILL PICK NEXT YEAR’S LIMITED EDITION! Scotch Whisky LABEL 5 empowers its digital community by giving them the opportunity to choose the design of next year’s street art limited edition. This summer, LABEL 5 launched the « The Power of 5 World Tour ». Five renowned street artists created five graffiti artworks […]

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