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Edrington and La Martiniquaise-Bardinet agree a new future for the iconic Cutty Sark Scotch Whisky under La Martiniquaise ownership Edrington and La Martiniquaise-Bardinet are pleased to announce that they have concluded an agreement on the sale of the Cutty Sark Scotch Whisky brand. Cutty Sark Scotch Whisky was launched in 1923 and is one of […]

LABEL 5 FOLLOWERS WILL PICK NEXT YEAR’S LIMITED EDITION! Scotch Whisky LABEL 5 empowers its digital community by giving them the opportunity to choose the design of next year’s street art limited edition. This summer, LABEL 5 launched the « The Power of 5 World Tour ». Five renowned street artists created five graffiti artworks […]

LABEL 5 LAUNCHES INTERNATIONAL STREET ART ACTIVATION La Martiniquaise-owned Scotch Whisky brand brings together leading graffiti artists in five global cities as part of its ‘Power of 5’ campaign LABEL 5 will launch a bold new campaign this summer, bringing together five leading street artists from key cities around the globe to create a series of unique […]

Elaborated in the heart of Kentucky, OLD VIRGINIA is patiently aged for over 6 years in charred virgin white oak casks. From this long maturation process emanates an authentic Bourbon Whiskey with strong notes of wood balanced by mellow vanilla, alongside a lingering smooth caramel finish. The specific new design gets its inspiration from the aesthetic movement, dating back to […]

THE POWER OF 5 CAMPAIGN, AN INTERNATIONAL DRIVING FORCE Launched at the end of last year as a real step up from previous campaigns, the new LABEL 5 communication already proves to be a success. Focusing on values of Group Power and togetherness in an urban scenery, The Power of 5 expresses in a human […]

LABEL 5 INTRODUCES “HIGH 5”, ITS NEW DIGITAL CAMPAIGN! An international and innovative operation to share a drink worldwide LABEL 5 Scotch Whisky has launched a new international campaign called “HIGH 5: Say cheers to the world”. Fun and innovative, HIGH 5 is the first digital platform that allows people to virtually share a drink […]

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