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LABEL 5 Scotch Whisky is proud to present two new visuals and a 30-second video for its “Power of 5” campaign. A WORLDWIDE CAMPAIGN FOR AN INTERNATIONAL COMMUNITY​ ​This worldwide campaign, with the illustration of the claim “The Power of 5”, aim to federate people around positive values: to be open to the world and others. Lighting effects, […]

After nearly a century of adventures and discoveries, Cutty Sark has gathered its passion and expertise to create a 12 year old high quality Whisky. Offering a “mellow mouthfeel”, the expression is balanced by complex notes of spice and fruit.This statutory and audacious Whisky straight from Scotland is elaborated with commitment and precision. The expression […]

LABEL 5 Scotch Whisky has partnered with urban art collective Upfest – organisers of Europe’s biggest street art festival – to create five unique pieces of temporary art as part of its latest brand campaign. Our Scotch Whisky brought together a collective of five street artists from the UK, who were asked to create a […]

“The Spirit of Adventure” new advertising campaign represents a milestone for Cutty Sark Scotch Whisky, and confirms its strategic ambition to pursue its international conquest and recruit the next generation of Scotch drinkers. The script depicts the famous eponymous three-masts, sailing on a rough sea to the rhythm of an epic music. This campaign, an […]

LABEL 5 Scotch Whisky introduces its first Single Grain, distilled in the brand’s fully-owned grain distillery and matured in first fill ex-Bourbon casks. LABEL 5 Bourbon Barrel offers a smooth and qualitative Single Grain. The ageing in first-fill ex-Bourbon casks brings elegant flavours of vanilla and oak with subtle fruity notes. This Scotch Whisky is […]

THE CORE PRODUCT FROM THE LABEL 5 RANGE EVOLVES TOWARDS MORE MODERNITY Top 10 Scotch Whisky LABEL 5 updates the design of its top reference. The new Classic Black label gains modernity and impact, with a brand identity that stands out and reassuring elements such as the LABEL 5 coat of arms, the Scottish origin […]

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