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LABEL 5 Scotch Whisky introduces its first Single Grain, distilled in the brand’s fully-owned grain distillery and matured in first fill ex-Bourbon casks. LABEL 5 Bourbon Barrel offers a smooth and qualitative Single Grain. The ageing in first-fill ex-Bourbon casks brings elegant flavours of vanilla and oak with subtle fruity notes. This Scotch Whisky is […]

THE CORE PRODUCT FROM THE LABEL 5 RANGE EVOLVES TOWARDS MORE MODERNITY Top 10 Scotch Whisky LABEL 5 updates the design of its top reference. The new Classic Black label gains modernity and impact, with a brand identity that stands out and reassuring elements such as the LABEL 5 coat of arms, the Scottish origin […]

Top 10 Scotch Whisky LABEL 5 reveals its new breakthrough limited edition inspired by urban street art at Prowein trade fair LABEL 5 continues its « The Power of 5 World Tour ». Last year five renowned street artists created five graffiti artworks related to the number 5, in key cities around the world -London, […]

LABEL 5 FOLLOWERS WILL PICK NEXT YEAR’S LIMITED EDITION! Scotch Whisky LABEL 5 empowers its digital community by giving them the opportunity to choose the design of next year’s street art limited edition. This summer, LABEL 5 launched the « The Power of 5 World Tour ». Five renowned street artists created five graffiti artworks […]

LABEL 5 LAUNCHES INTERNATIONAL STREET ART ACTIVATION La Martiniquaise-owned Scotch Whisky brand brings together leading graffiti artists in five global cities as part of its ‘Power of 5’ campaign LABEL 5 will launch a bold new campaign this summer, bringing together five leading street artists from key cities around the globe to create a series of unique […]

THE POWER OF 5 CAMPAIGN, AN INTERNATIONAL DRIVING FORCE Launched at the end of last year as a real step up from previous campaigns, the new LABEL 5 communication already proves to be a success. Focusing on values of Group Power and togetherness in an urban scenery, The Power of 5 expresses in a human […]

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