Rum is an important sector for the LA MARTINIQUAISE Group, whose expertise in the category dates back to the very start of the Group, and which is now led by key Rum brands such as NEGRITA, OLD NICK and RIVIÈRE DU MÂT, as well as our wide selection of Martinique AOC “Rhums Agricoles” (SAINT JAMES, DEPAZ, DILLON and BALLY). The Group’s strong presence in the French Antilles, in Martinique, Guadeloupe and Marie-Galante, and on Reunion island, makes it a key international player in the category.
Unrivalled influence and expertise in the Rum industry
The LA MARTINIQUAISE Group has considerable presence in the international Rum industry. The Group has continually invested in Martinique, Guadeloupe, Marie-Galante and Reunion island. The sites in the French Antilles are today fully integrated, enabling complete control of the production of Rums. The Group owns cane fields, distillation sites and ageing cellars in Martinique, Guadeloupe, Marie-Galante and Reunion island. With seven environmentally friendly distilleries, over 850 hectares of cane in Martinique, 950 hectares of cane in Guadeloupe, and numerous warehouses, the Group actively contributes to the development of spirits tourism in these areas.
Because the definition of Rum is so broad, sometimes it’s difficult to get your bearings. Although we have detailed specifications for the Martinique AOC created in 1997, the same cannot be said for the rest of the Rum category, which is primarily made up of industrial Rums using molasses. What makes Martinique Agricole Rums unique is their adherence to specifications that favour Rum produced without sugar, additives nor colourants. Martinique “Rhums Agricoles” like SAINT JAMES use the juice of fresh sugarcane cut the very day. With no added sugar nor additives, these Rums are rich in flavour and stand out for their marked plant aromas that are so typical of Agricole Rum.
Green Street Art was the theme of the latest edition of the Bartenders Society’s prestigious Concours International de Mixologie held in May 2018. 28 entrants from more than 10 countries around the world battled it out for first place in the competition, presided over by an exceptional panel of judges including Buddha Bar Head Barman, Matthias Giroud and Global Rum Ambassador Ian Burrell. Participants were also delighted to see the presence of our SAINT JAMES oenologist and President of the Martinique AOC, Marc Sassier. This year the prize was awarded to budding young French bartender, Thomas Fernandez.