LABEL 5

LABEL 5

The Group’s top brand, Scotch Whisky LABEL 5, is one of the top 10 Scotch Whiskies in the world and sold in over 100 countries. Its success rests on its awarded quality along with its meaningful “Power of 5” advertising campaign.

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Range

LABEL 5 Classic Black

Scotch Whisky
40% / 43%
5 cl | 20 cl | 35 cl | 50 cl | 70 cl | 75 cl | 100 cl | 150 cl | 200 cl

The Group's top brand, Scotch Whisky LABEL 5, is one of the top 10 whiskies in the world and sold in over 100 countries.

Key figures

No. 10
Scotch Whisky in the world (Blended<12Y)
100
countries around the world
2.6
millions of 9L cases

Elaboration

LABEL 5 Scotch Whiskies are produced from carefully selected grains and malted barley. The grains are crushed, then mashed and their sugars converted into alcohol with yeast. The liquid is then heated in stills during distillation. Finally, the spirit collected is aged for a minimum of 3 years in oak casks. The Master Blender then blends the Malt Whiskies (produced from malted barley) and grain Whiskies to create perfect harmony. The alcohol percentage is then reduced before bottling in Scotland.

Cocktails

Video

The Power of 5 Street Art World Tour

LABEL 5 brings together five leading graffiti artists from five global cities around the globe to create a series of unique urban graffiti artworks, all themed around the number 5. This street art world tour brings to life the brand values of openness, energy and diversity.